Institutions

Things that we need to think about are the artist name, album and record label as these things will create our brand and are what the audience will look for.

Artist, Album, Record Label

These artists all have unique styles and album covers that focus on themselves. For their debut albums, they were signed to quite big labels, who have a good influence in the UK market, but can also reach a mainstream American audience.

I think that our artist should just use her name as a stage name, like Lily Allen, Cheryl Cole and Pixie Lott (although Pixie is her nickname). We could do something quirky like Pixie has and use a nickname, with would give a playful, youthful vibe.

I think that our record label should be a british one, which would have good communication to a young, british audience; who are essentially our target audience.

The album cover should also be focused on the singer. As we can see from these albums, the main image is of the singers (Lily Allen and Cheryl Cole's albums say the album in a really small, almost invisible font and Pixie's doesn't even mention 'Turn It Up'.)