Group Meeting

It became clear to us after pitching our treatment that some of the ideas we had about the video itself varied from person to person, so we thought it best to go back over the idea and brainstorm everything in more detail so we could make sure we were all in agreement over the general image we were going for. This is the results of our meeting:

Institutions

Things that we need to think about are the artist name, album and record label as these things will create our brand and are what the audience will look for.

Artist, Album, Record Label

These artists all have unique styles and album covers that focus on themselves. For their debut albums, they were signed to quite big labels, who have a good influence in the UK market, but can also reach a mainstream American audience.

I think that our artist should just use her name as a stage name, like Lily Allen, Cheryl Cole and Pixie Lott (although Pixie is her nickname). We could do something quirky like Pixie has and use a nickname, with would give a playful, youthful vibe.

I think that our record label should be a british one, which would have good communication to a young, british audience; who are essentially our target audience.

The album cover should also be focused on the singer. As we can see from these albums, the main image is of the singers (Lily Allen and Cheryl Cole's albums say the album in a really small, almost invisible font and Pixie's doesn't even mention 'Turn It Up'.)

Image

We have decided on who our singer will be and know we just need to think about the image we want her to portray. We've talked about artists like Lily Allen, Pixie Lott and Katy Perry who are all inspiratonal role models who appeak to both genders and a wide audience, especially young people.

I think that personality is something that really sells the artists,as audiences can relate to and admire them.

Our singer would create an identity through personality, looks, outfits, makeup and hair.

Lyrics Analysis

Lyrics

I remember all the things she did before
I remember all the times she cried
I remember all the things you promised her
I know it hurt, I remember all the times you lied

Don't meddle with her heart, meddle with her mind
Meddle with the things that are inside
You don't know what you'll find
You don't know what she hides

So don't go messing with her heart or messing with her mind
Or messing with the things that are inside
You don't know what you'll find
You don't know what she hides

She still remembers like it's yesterday
She still remembers you so well
She still remembers all the things you saw forever more
She still remembers but won't tell

'Cause she's a mixed up girl in a mixed up world
And you know she don't mean any harm
So please understand if you take her hand
You'll get much more than you bargained for

Don't meddle with her heart, meddle with her mind
Meddle with the things that are inside
You don't know what you'll find
You don't know what she hides

So don't go messing with her heart or messing with her mind
Or messing with the things that are inside
You don't know what you'll find
You don't know what she hides

Don't meddle with her heart, meddle with her mind
Meddle with the things that are inside
You don't know what you'll find
You don't know what she hides

So don't go messing with her heart or messing with her mind
Or messing with the things that are inside
You don't know what you'll find
You don't know what she hides

We first got the idea to do a reversed video from the opening lyric: 'I remember all the things she did before' and the recurring use of the word 'remember'. Playing the video is reverse would echo the idea of going back in time and remembering the past. This idea suits the whole song, as the video will literally 'meddle' with people's minds.

Also, by introducing the idea of her living outdoors and carrying out her daily routine in the open, we are 'messing with the things that are inside' and literally turning her world inside-out and back-to-front. Our video will be all about meddling with coventions and audience expectations, to subtly show the inner turmoil of the girl in the video.

Ideas Brainstorm

Ideas Brainstorm

References and Inspiration; Music Video's

The inspiration for the reverse theme in our video came from a Spike Jonze video we watched in class;

• The music video director produced a video for a song called "Drop" by an American Hip-Hop band Pharcyde - the whole video was shot in reverse then played backwards so it looked like it had been shot forwards.
• The whole video has a quirky feel to it and features the members of the band coming towards the camera in a weird fashion - as if they were just walking weirdly.
• A lot of the movements made by the group are abstract and would be seemingly impossible if you didn't know it was played backwards.

Another inspiration for our video came from a music video produced by Latymer students in 2003;

• The video features a girl walking through London which is what is happening in ours
• She is changing clothes which is one possible idea for our video - although ours will obviously be played in reverse
• The video uses lots of shots to create pace and interest, a point that is really helpful for us as we need to draw in audience attention with more than just the reverse theme

We really liked the styling in this video, another by old latymer students;

• Although it had a retro theme, the setting is similar to what we are aiming for in ours
• It has a really London feel about it which is what we're trying to achieve
• It also has a female singer, similar to ours

References and Inspirations; Artists

We're basing the appearance of our singer partly on other popular established artists and partly on an individual idea to make her different from them. Three main successful, similar artists we're basing the styling of our girl on our; Katy Perry, Lily Allen and Pixie Lott. These singers all have a similar target audience to our artist, young females who can look up to her and young males who will fancy her. They also have a similar look to what we imagine our artist having - sexy and fashionable so both genders will find her appealing.



Katy Perry;

• She is a young, attractive female with a massive fan base
• She is well like as she speaks her mind and is percieved as real and down-to-earth
• She is sexy which appeals to a male audience
• Her music is received well by an audience outside what would be considered her target market

Lily Allen;

• She is a young, attractive female with great success in Britain
• She speaks her mind and is very real, which her audience appreciates
• She makes music that a wide audience listens to
• She has a very British image, which manages to be sexy but also very relatable, similar to what we want our singer to have

Pixie Lott;

• She is a young, attractive pop artist with success in the UK
• She has a male following which comes from her sexual appeal
• She came from the britschool, a talent school aimed at finding young, British performers